Vinyl Liner Pools

Richmond’s Trusted Pool Experts for Over 50 Years

Professional Pool Repairs, Pool Renovations, Equipment Upgrades & Year-Round Pool Care

Serving Richmond, Mechanicsville, Ashland & Surrounding Areas

Tired of pool issues ruining your backyard enjoyment? Whether it’s time for an upgrade or something just isn’t working right, Pla-Mor Pools has the trusted experience you need. We've been serving Central Virginia since 1968—earning a reputation for honest advice, reliable repairs, and service that stands the test of time.

As an award-winning leader in swimming pool maintenance services, we combine deep technical know-how with responsive customer care to get your pool back in top shape—fast.

One Call for Every Pool Service You Need

When your pool needs attention, don't settle for guesswork or patchwork repairs. Pla-Mor Pools delivers full-service solutions built on five decades of local experience. Homeowners across Richmond, Mechanicsville, and Ashland trust us for quality, consistency, and value.

  • Equipment repair / replacement
  • Pool renovations
  • Vinyl liner replacement
  • Pool opening & closing
  • Pool covers
  • Salt systems
  • Spa repairs
  • Pool Inspections
  • Filter cleanings
  • And much more!

We’re not just a pool service, repair & maintenance company—we’re your all-in-one partner for cleaner, smarter, more reliable pool ownership.

Save Money with Pool Equipment Repairs and Upgrades

Outdated or failing pool systems can cost you in more ways than one—higher utility bills, wasted pool chemicals, and surprise breakdowns. Our team can evaluate your current setup and recommend upgrades that pay off fast.

Thinking about switching to a variable-speed pump? You could see immediate savings on your energy bill—and enjoy quieter, more efficient performance. Today’s technology is smarter, safer, and simpler to manage. Let us help you streamline your system with the latest in pool maintenance solutions.

Vinyl Liner Pools
Schedule Pool Service Without the Stress

Schedule Pool Service Without the Stress

From routine pool cleanings to urgent repairs, we make it easy to get the help you need. Just fill out the form or give us a call, and our expert service team will take care of the rest. We’re known throughout Greater Richmond for delivering responsive service, honest pricing, and quality work—no shortcuts, no surprises.

Hear From Our Clients

“Pla-Mor Pools is an absolutely fantastic company to deal with! Years ago we got our pool from them and their customer service was and always has been fantastic. Their products are excellent quality. Throughout the years they have kept our pool running crystal clear! Recently we decided to add a spa. We knew exactly where to go for it, Pla-Mor Pools!!! We told them why we wanted the spa and what we needed! I was not disappointed! They brought out spa and set it up giving lots of excellent advice while doing so. We had a problem we couldn't figure out on our own and they had someone out here first thing and had it fixed right away! Again giving lots of good advice for a first time spa owner! Thank you for being such a quality company! Standing not only behind their products, but their customers also!!!”

Judy B.

Keep Your Pool Running Smoothly—Book Your Pool Service, Repair or Maintenance Today!

Let’s get your pool back in perfect shape—without the stress. Whether it’s equipment repairs, seasonal maintenance, or a complete service check, Pla-Mor Pools is ready to deliver fast, reliable support backed by over 50 years of expertise.

Call Us at 804-746-5555 or fill out the form to schedule your service today. We’ll get you on the calendar and take care of the rest—with quality you can count on.

After you submit the form, a member of our team will be in contact with you as soon as possible with more information.